Job Description

Will be working actively on all client and internal projects for optimizing search engine performance. Will have a major role to play for on-site and website based optimization for better organic search readiness

Involvement in Landing Page creation (with design support) and optimization

Looking after CRO (Conversion Rate Optimization) activities

Will be involved in Marketing Automation based activities/assignments (implementation, adoption and usage) for client as well as internal projects

Setting up, optimizing and expanding PPC campaign (mostly AdWords) but extending to social PPC as well

Responsible for success of Branding & PR Campaigns for client and internal projects

Assess digital analytics insights (traffic & keyword metrics) to create SEO strategies that work

Create the necessary marketing/website optimization plans based on the type of website at hand

Audit websites and generate meaningful, actionable reports

Interact with customers (95% international customer) on a day to day basis to resolve challenges and manage assignments

Excellent written and verbal communication skills 

Must be a strategic marketer and solution oriented

Must be a pro with website optimization - On-site SEO, Landing Pages, Conversion optimization, Analytics, User Experience Enhancements & more

Possess brand marketing and content marketing skills

Should have strong understanding of data analytics and tracking mechanism using tools like Google Analytics, Google Search Console, Google AdWords etc. 

Working experience with SEO tools such as Moz open site explorer, SEMRush, GTMetrix, Keywordtool.io etc. 

Must be comfortable working with website back-ends (esp. CMS systems like WP, Magento) to identify and update key info

Experience with off-site SEO & strategies

Documentation skills to present plans and strategies directly with customers/team members

Understanding of web & mobile apps development

Desired Candidate Profile

Please refer to the Job description above

Key Skills

Key Skills

. SEO, Google AdWords, Digital Marketing, Google Analytics, PPC, Content Marketing, Web Analytics, Marketing Automation, Digital Analytics, Conversion Rate Optimization, Google Search Console, Moz, SEMRush, GTMetrix, Keywordtool.io

Qualification

. Not Mentioned

Additional Qualification

. SEO, Google AdWords, Digital Marketing, Google Analytics, PPC, Content Marketing, Web Analytics, Marketing Automation, Digital Analytics, Conversion Rate Optimization, Google Search Console, Moz, SEMRush, GTMetrix, Keywordtool.io

Industry

. Information Technology-IT

Functional Area

. Advertising/Event Management/Media/PR

Job Role

. CEO/MD/Executive Director/Country Manager

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