Knowledge of online marketing and search engine optimization -Clear understanding and knowledge of SEO, SMO,Link building.
Good understanding of HTML, website functionality and CMS platforms
To conduct keyword, market and competitor research and analysis, using industry tools
Research and develop ideas for content generation, as well as seeding and submission of the content to relevant sources.
Experience in meta keywords searching, h1 and h2 tag, creations of sitemap, xml, ror extensions and robots.txt etc.
On page activities: Keywords Research, Meta Tags Creation, Heading Tags.
Advance SEO and SMO Skills.
Off page activities- Directory submission, social book marking, Articles Submission, forum posting, Blog Commenting, Blog Posting, Guest Posting, Press Release, RSS feeds, Forums & Videos .
Plan and implement social media strategies Facebook , LinkedIn , Twitter, You tube, etc.
A high degree of numeracy and the ability to interpret and act on web analytics
Strong written and verbal communication skills
The ability to work independently and as part of a team
Knowledge of Paid Search campaigns (PPC) would be an added advantage