Job Description

1- Identify the least expensive but most powerful and profitable keywords for websites.

2- Run pay-per-click campaigns.

3- Write effective headlines, body copy, and websites.

4- Write effective call-to-action statements.

5- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

6- Strategise ways to improve and track site performance.

7- Adjust PPC campaigns as needed.

8- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

9- Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, CTR, etc.

10- Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings

11- Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements

12- Conduct keyword research with CPC estimates and develop quality keyword portfolio.

13- Prepare detailed strategy reports.

Desired Candidate Profile

1- The candidate should have minimum 2 years of experience in PPC.
2- The candidate should be expert in Google AdWords & AdWords Editor
3- The candidate should have knowledge of Yahoo! Search Marketing (formerly Overture).
4- The candidate should have strong written and communications skills.
5- Should have knowledge of Google Analytics.
6- Should have knowledge of SEO implementation
7- Should have experience in Backlink building and sculpting.
8- Should have knowledge of conversion analy

Key Skills

Key Skills

. PPC PPC EXPERTPPC MANAGERPER PAY CLICKSEO Google AdwordsGoogle AnalyticsTechnical Support PAID CAMPAIGNOnline Bidding Online Marketing Meta Tagging

Qualification

. Any Graduate

Additional Qualification

. Not Mentioned

Industry

. BPO/KPO/LPO/ITES/CRM/Transcription/E Learning

Functional Area

. Advertising/Event Management/Media/PR

Job Role

. Other

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